With the introduction of digital marketing into the technological world, several changes can be seen, starting from the way companies used to do business to increase revenues in the global finance market. There are many techniques of the digital marketing platform. But, one of the most important and preliminary ones is the SEO or the Search Engine Optimization.
SEO can be regarded as the skeletal framework of any online website, be it an e-commerce website or a personal blogging site. Since you are very much technically advanced, you obviously are aware of the detailed SEO programs. But, are you aware of the fact that there are several online myths regarding this very practical marketing technique?
Shocked now, are we?
Well, if you are shocked, it’s quite a reaction we were expecting. Hence, we have decided to give you some more shocks because henceforth in this article, we will discuss the myths related to SEO. So, without any further ado, let’s get started on with the discussion!
Keyword Density Is The Main Source Of Website Improvement
Myth: The first myth that an SEO company Dubai usually has to answer is regarding the keywords. People literally think that since keywords are the phrases and groups of words searched in the search engines, including most of them will help in increasing the visibility of the website. As a result, they try and include almost a hundred keywords in small content, hoping to get more exposure.
Truth: Keywords are important but when used in excess, they will cause you more harm than good. Google has set strict rules for the usage of keywords in the algorithms. There is a certain limit to the keyword density based on the words. So, not following it will cause devastation and not success.
SEO Is Needed Only At The Time Of Website Creation
Myth: Many people think that SEO is only needed at the time of website creation or launching. This is why they stop looking into this particular factor affecting the business once the website is reformed or launched newly. After all, when SEO is needed for the so-called first time, there is no need to spend such a huge amount of money on it.
Truth: This is actually one of the most shocking things we have heard. SEO is not a one-time business. Rather, a trustworthy and genuine SEO agency in Dubai makes sure that they can support their clients’ businesses throughout so as to dynamically develop and reform the websites according to the analytical studies.
Links Aren’t That Important For The Webpages
Myth: Another myth that is very common is about the links. People usually think that the introduction of hyperlinks and interlinks is a waste of time because that way, the audience won’t visit the concerned websites properly. That’s why they ignore the important signs of the links and build content normally.
Truth: Links create a chain or a combination of ladders, like the one you can see in the Harry Potter movies. Consider the SERP as a robot that visits a website, and ranks it. Now, let’s say that the platforms are occupied by the websites. So, the SERP visits the first website and there, it comes across another linked page or a flight of stairs. So, it will automatically climb up the stair and visit the linked website. This way you will be able to draw the SERP’s attention to your website by linking both ways- inbound and outbound linking.
A Good English And High Vocabulary Is What Makes A Good Content
Myth: When you are hiring an SEO company in Dubai, one of their preliminary tasks will be to formulate the content for your website, no matter how small or big it is. Now, many people are of the belief that website content looks good only when it has wonderful English and the words are synonymous and unique. Once these two prerequisites are met, the website will be able to engage more audiences.
Truth: Nothing can be more devastating than following this particular myth. The content which has to be uploaded on the website should be crisp, unique, appealing, and engaging. It shouldn’t be too small or too big that will make your audience lose interest in your business. Also, along with good English, good information and an engaging matter is important. Your content should be your spokesperson and not the other way round.
There are a lot of myths about the SEO technique that people still believe, the result of which is a less-visited webpage, more ranking time, and so on. This is why we took the initiative to make you familiar with the common beliefs that will cause your business to fall. So, be aware!