Online Classified Market Analysis
The Online Classified Market size is predicted to touch USD 380.92 Billion at a 24.8% CAGR between 2020- 2030, reveals the latest Market Research Future’s (MRFR) online classified market forecast report. The study imparts report readers with accurate understanding of the Online Classified Market strength, weakness, threats and opportunities entailing in-depth information assessing the existing as well as foreseeable opportunities. Online classified is a form of classified advertising that is cheaper than a large display advertisement. It is used by both businesses and individuals to raise awareness for their products amongst the population and also improve their sales.
Various factors are fuelling the online classified market demand. As per the recent MRFR market estimates, such factors include the rising penetration of the internet and smartphones, growing penetration of electronic devices and media, the growing retail e-commerce industry, increase in smartphone users, increasing internet penetration, rising youth population worldwide, rise in broadband service providers, convenient and cost-effective, broader platform in comparison to traditional advertising medium using television and the print media, and increasing addiction to smart devices such as laptops, smartphones, tablets, and others. The additional factors adding market growth include rise in mobile advertisement through mobile devices, increasing adoption of social platforms, and increasing use of online classified ads during the COVID-19 pandemic.
On the contrary, rise in fraudulent activities in recruitment and real-estate sectors, automotive, matrimony websites, and dating websites, random pop-ups and redirections that agitate viewers, lack of customer loyalty, and technological barriers may limit the global online classified market growth over the forecast period.
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Online Classified Market Segmentation
The global online classified market has been segmented based on type, business model, and revenue source.
By Revenue Source
- Banner Classified
- Search Engine Marketing (SEM)
- Social Media Classified
- Mobile Classified
- Website Classified
By Business Model
- Vertical Model
- Horizontal Model
- Health classified
- Service classified
- Product classified
Online Classified Market Key Players
The leading market players profiled in the global online classified market report include –
- Masig (Singapore)
- Singapore Press Holdings Ltd. Co. (Singapore)
- Syoknya (Malaysia)
- Jualo (Malaysia)
- Craigslist (US)
- my (US)
- Mitula Group (Spain)
- Claseek Pte. Ltd. (Singapore)
- Facebook (US) and Microsoft Corporation (US)
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Online Classified Market Regional Analysis
Geographically, the global online classified market is bifurcated into Europe, North America, South America, the Asia Pacific, and Middle East and Africa (MEA). Of these, North America will have the lions share in the market over the forecast period. Rise in internet users, the budding industry of videographers, social media managers, and online analysts, quick adoption of innovative technologies to perform daily activities and improve efficiency, the presence of several e-commerce companies, the huge investments to adopt new technologies such as big data and AI for online classified ads, the US being the hub of activities centered on online channeling, rising awareness of online classified ads, increasing number of internet users, and high adoption of innovative technologies among individuals and businesses in Canada and the US are adding to the global online classified market growth over the forecast period.
In Europe, the global online classified market is predicted to hold the second-largest share in the forecast period. Rise in internet users, increasing adoption of innovative technologies to improve efficiency and daily tasks, massive technological dependency, booming online marketing media platforms, increasing popularity of horizontal classified model in France and Norway, rising use of classified platforms by consumers for searching second-hand merchandise across various categories, and rising popularity of online classified ads with vertical business models in the UK and Germany are adding to the global online classified market growth in the region.
In the APAC region, the global online classified market is likely to grow at a fast pace in the forecast period. Growing number of businesses coupled with huge investments in digital advertising are adding to the global online classified market growth in the region.
Key Points Covered in the Report:
- The online classified research assesses the industry’s share in terms of demand and supply, as well as volume.
- The study mentions the market share acquired by each product category in terms of consumption value and volume.
- The report meticulously discusses financial records of cumulative sales and overall income gathered by each product category.
- The study includes information on the major organizations’ sales, product pricing methods, revenue shares, and gross margins.
- The operational base of the listed enterprises throughout many locations, as well as their distribution methods, is considered.
- There is also information on the market concentration ratio, partnerships, alliances, acquisitions, new rivals, and other significant changes.
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