Take advantage of the holiday season to wow your customers by sending them a virtual Christmas card! Show them that you appreciate working with them, that they are important to you. And why not take the opportunity to reconnect with former clients?
Did you know that the virtual Christmas card can be a good marketing tool? Here are the best practices to implement to make this card a success with your customers.
Best practices for creating a virtual Christmas card
Make your plan in advance
The more prepared you are, the easier it is to create an e- card that is perfectly suited to your clientele and your goals. The ideal is to start the process at the beginning of September. Reflection is necessary if you want to have a final product that will have a positive impact on your customers.
Choosing the right animated video specialist for your virtual Christmas card
To create an original and unique virtual card for your business, you need to choose the right professional, either the video companies near me or “motion designers”. Here is a complete article to help you make the right choice.
Avoid religious signs
Avoid any religious sign when sending an e-card. Since you don’t know everyone’s religious affiliation, it’s best to stick with a neutral card.
But beware, neutral does not necessarily mean boring! For example, use images of snowflakes, snowmen, or even photos of happy families, because Christmas also represents family reunions. Use your imagination to create a unique and eye -catching virtual Christmas card.
Be careful with winter landscapes
Yes, I know, in the previous paragraph I was talking about snowflakes or snowmen. If your customers are in a Nordic country, feel free to use these kinds of visuals. On the other hand, if half of your customers are in China, try to avoid winter landscapes since it does not correspond to their reality.
In that case, let your animated production company near me rack their brains to find visuals that fit any situation! You pay him for it, don’t you?
Stand out from the crowd with your virtual Christmas card
If you opt for a virtual Christmas card, you’re already ahead of those who send paper cards or simple holiday images by email. Make your map dynamic and reflect your business. For example, use a concept combining Christmas greetings with a product that you offer.
Use an automated email platform
To ensure that your virtual Christmas card will reach all recipients, use an automated email platform such as MailChimp.
Sending a card via your e-mail is not the right solution since your e-mail can land in the spam of several of your recipients. It would be unfortunate to have put all these efforts for such a result!
Embed music
Downloading music from YouTube is a practice to avoid! There are several websites that will allow you to use music on your virtual Christmas card after clearing the rights at a low cost.
Revise the texts
An error in the text can be perceived as a lack of professionalism and could damage your credibility. Before clicking on the “send” button, make sure that there are no spelling mistakes in the text.
Your logo
Don’t forget to include your logo! It can appear in the bottom right throughout the animation or following the message. A virtual Christmas card is also a marketing tool for your business!
