Market Outlook
Germany retail pharmacy market was witnessed to attain a mature stage. Germany serves as the pharmaceutical hub in terms of field for the development, production, and sale of pharmaceutical products within the Europe region. The growing presence of both international, as well as domestic players coupled with command by prescription-based pharmaceuticals type, has introduced a positive impact on the market. The pharmacy retail market has augmented on the account of growing healthcare facilities, increment in R&D and investment in the field of pharmaceutical and a heavy influx of contribution by foreign players across the country.
Report Analysis and Competitive Landscape
According to the report analysis, ‘Germany Retail Pharmacy Market Outlook to 2023 – By Type of Pharmaceuticals (Prescription Only, Pharmacy-Only, Supplementary Products and Unrestricted OTC pharmaceuticals); By Number of Main and Franchise Pharmacies; and By Federal States; By Online Sales’ states that competition stage within the offline space of Germany retail pharmacy market was witnessed to be moderately concentrated along with the existence of foremost players such as Doc Morris, RossMann, Mueller, and Budnikowsky in terms of revenue during 2017. Companies were witnessed to compete on the basis of location, number of stores, promotional offers, value-added services, and the distributional channel.
Market Segmentation
On the basis of pharmaceutical, the market is categorized into Prescription Only Pharmaceuticals, Pharmacy-Only Pharmaceuticals, Supplementary Products & Unrestricted OTC pharmaceuticals. Whereas, the Prescription–only pharmaceuticals segment was witnessed to register the industry revenue during 2018. Individuals in Germany majorly depend on prescribed medicines and desire to go to community pharmacies, as these are readily reachable at all places and involve the well-established pharmaceutical brands that they trust. On the other hand, in terms of sales volume, non-prescription pharmaceuticals were observed to dominate the market.
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On the basis of number of main and franchises pharmacies, the main or individual pharmacies were widespread around the country in terms of a total number of pharmacies. In addition to that, it was witnessed that pharmacies without branches led the major segment and was followed by the pharmacies with only 1/2/3 branches.
By the Federal States: The federal state which had the greatest number of pharmacies was North Rhine–Westphalia in Germany during 2017. The remaining other states such as Bavaria, Baden-Wuerttemberg, Lower Saxony, Hesse, Rhineland-Palatinate, Saxony, Berlin, Schleswig-Holstein and rest followed during 2017.
Future Outlook
Germany retail pharmacy market in terms of revenue is further anticipated to augment over the forecasted duration of 2018-2023E. The market will be majorly propelled by improved healthcare infrastructure involving the growth in a number of community pharmacies and branch pharmacies. Additionally, it will be assisted by the advanced healthcare services involving the provision of consultation to the patients in the pharmacies via several means of communication. In Germany, it is also projected that the prevalence of diseases will rise during the near future, primarily owing to bad eating habits of people, sedentary lifestyle and substantial consumption of chemically compounded goods that have their side effects. Favourable government regulations will also streamline the entry of foreign companies across the country’s retail pharmacy sector.
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Germany Retail Pharmacy Market Analysis
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