Marketers are always looking for the most unique and creative ads to be inspired by. Even if we work in “boring industry” or don’t have a lot of money…
It’s encouraging to watch others in our industry bring out the big guns and create a ground-breaking marketing campaign that no one has ever seen before.
You can’t help but wonder what kind of creativity you’d be able to unleash if you weren’t limited by traditional marketing constraints like a lack of budget, a lack of collaboration, managerial trepidation, and the general project management challenges that come with planning campaigns with a lot of moving parts.
Allow your imagination to run wild. These real-life examples of successful marketing efforts are sure to spark your imagination.
But first, get this marketing campaign planning bundle to assist you get beyond some of the marketing roadblocks described above. These templates won’t miraculously boost your marketing budget or cure all of your communication issues, but they will help you plan your next marketing campaign more efficiently.
SNCF: Europe is Right Around the Corner
This interactive marketing campaign from France’s national railway system promoted inter-European travel by offering people a real-time glimpse of what was going on in other locations.
The business installed a series of doors that led to two-way video screens. Individuals on the other hand were based in a European city. Individuals were able to communicate with one another in a unique and interesting way because to the video.
The advertisement piqued people’s interest in visiting a new city and made them aware that SNCF could help them do so.
Marketers’ Key Takeaways:
Explore two-way video communication as an alternative to video.
Make a note of the experience so that it can be used for future marketing purposes.
Ensure that your marketing campaigns contribute to the achievement of your organization’s objectives.
Go Places with Heineken
In 2016, Heineken launched the inaugural “Go Places” campaign, with the goal of emphasising the company’s distinct personality and culture to potential workers.
Individuals could participate in an interactive interview in the initial campaign, which was similar to a “choose your own adventure” with a strengths finder ending. Individuals are given their results after completing the interactive questionnaire and urged to apply for jobs using their LinkedIn profile.
Marketers’ Key Takeaways:
Marketing initiatives can also help a company sell itself. It’s not just about the goods.
People like customised outcomes.
When possible, feature real employees.
Explore the United Kingdom with Expedia.
The Expedia microsite is an interactive movie that allows viewers to switch between five distinct British cities as five different hosts provide tours of their own cities.
Expedia generates a personalised itinerary based on how much time you spent watching each location’s video. The personalised itinerary includes suggestions for where to stay and what to see and do in each city.
The film fluidly transitions from one area to the next, providing viewers with a personalised experience that makes you want to watch it numerous times to ensure you don’t miss anything.
Marketers’ Key Takeaways:
Make a one-of-a-kind incentive at the end of the video to entice viewers to finish it.
Integrate real-world business outcomes to demonstrate the campaign’s value.
To ensure a positive user experience, employ a microsite.
On the Road with Waze
Waze used all of their data to create a sponsored piece of content with the New York Times.
The data revealed some fascinating patterns in how we drive, when we drive, and where we drive. The company included quiz features to test the reader’s knowledge of current driving trends, which makes this content interactive.
Marketers’ Key Takeaways:
It isn’t necessary for interactive marketing to be extremely intricate.
For marketing objectives, data can be used to develop interactive marketing tools/quizzes.
Increase your reach by collaborating with another brand.
The Swedish Lottery is a bucket list item for many people.
The lottery is unlikely to be won by the majority of people. Having said that, we all enjoy fantasising about how we would spend our lotto money if we were to win big.
Several people were asked by the Swedish lottery what they would do if they won the lotto. Parachute jumping, travelling to an isolated island, heli-skiing, and going on a safari were among the responses. The group used VR and 5D technologies to give people a sensory experience that was nearly identical to the actual thing.
People began chatting about what they would do if they won the lottery as a result of the campaign, which increased lottery participation.
Marketers’ Key Takeaways:
Make the most of new technology.
Genuine reactions are always amusing.
Subtitles might help your ad reach a wider audience.
Nike is known for its innovative products. Beacon
Nike built a mixed-media sculpture that hung in the middle of their flagship shop in New York City. The installation recreates famous sporting moments from Nike’s past.
It brings branding, marketing, art, and technology together.
Furthermore, the entire flagship store provides a really new shopping experience. Individuals may customise their own footwear, and there’s a floor dedicated to customisable garments, where customers can change colours, emblems, and even switch out materials and mix two items of clothing for a truly unique item.
Marketers’ Key Takeaways:
Shopping may be a form of experience marketing in and of itself.
Incorporate your brand messaging into your entire product offering.
