There’s a lot of interest in everything from gallery labels to wall signage as gallerists plan their shows in the post-pandemic world. Making a favorable impression on buyers as they return to shows and gallery visits is paramount. One way to make wall labels and signage better looking is to use custom dry transfers. They’re a cut above ordinary caption cards and look more elegant. Rub-on decals are made from lacquer ink with an adhesive backing. They come on clear transfer slicks, and you place to caption or interior sign where you want it and rub them on. It’s a quick, one-step process.
Engaging buyers and encouraging them to take an interest in an artist’s work is the crux of a gallerist’s work. Anything that helps people become interested in a plus and easy-to-read captions rendered elegantly can help. Transfer decals have a surprising ability to reproduce lettering flawlessly in tiny sizes. They’re produced from digital files you create, which help you get precisely the look you want on the first try. There’s also no learning curve with using them. Anyone can rub them on in a minute with no skills or training required. It’s so much quicker than other methods, even caption cards, and it’s foolproof.
The same rub-on decal exhibit captions work as museum wall labels and look more distinguished than cards. In the same way galleries are trying to rebuild their collector traffic, museum professionals are trying to boost in-person visits as the world returns to normal. Engaging visitors with the artwork is essential for cultural institutions as much as it is for galleries. Rub-down transfers, with their clarity and elegance, are an excellent choice. They also work on exhibit cases and pedestals for sculpture as they do on walls. You only need a smooth, clean surface, and the decals work – glass, plastic, stone, etc.
They’re adhesive-backed lacquer ink if you’re new to custom dry transfers. It’s a unique process that’s been around for years and recently expanding in its use. What most people appreciate the most is the ease of application. They rub on in minutes with no drying time or extra adhesive required. It’s incredibly quick, and they look better than many other alternatives, caption cards included. When you’re trying to reattract collectors and visitors, small details can add up to improving their experience. Take a close look at dry transfer decals for your artwork captions. They’re an upgrade from cards of any other method.
